Artist Spotlight: Cathy Broski

Artist Spotlight: Cathy Broski

Cathy Broski, Kansas City, MO

Cathy Broski started to sell her art professionally  the moment she graduated from under graduate school at the Art Institute of Kansas City over 25 years ago. Although it was not her home town she found it very economical to start a studio.

Describe your work.
My work is steeped in archetypal and personal symbolism.

My surfaces reflect the attraction I have for found objects. I find them intriguing because of the wear and the marks of their journeys. This is the feel I strive to achieve on my surfaces. To accomplish this, I use a layering technique.

Each piece begins with slabs. The pieces grow with the application of coils or additional slabs. When each piece is completed, I carve or texture the surface and let it dry. The base colors are applied and fired. Once the first firing is complete, I apply and wipe off a combination of terra sigilattas, slips, stains and glazes, then fire again. This process is repeated until I achieve the desired effect.

How did you get started in the crafts business?
I had been making the better part of my living at retail shows and they were quickly diminishing in the profit I could make. Also time out of studio became a detriment. So I looked into doing whole sale and at my first show it was clear to me this was a great fit. I was able to sell not only to gift gallery's and boutiques, but sold may one-of a-kind sales to what I think of as  painting galleries.  
How long have you been wholesaling?
I have been wholesaling for over 20 years, but it has been the majority of my income for only the past 9 or so.
What percentage of your business is Wholesale? Retail? Commission, etc.?
wholesale - about 50%
retail - 20%
Commissions, etc. - 30%
What are your top 3 marketing methods for reaching new buyers?
The ACRE Philadelphia show is my #1 source for reaching new galleries. I also will contact galleries as I read about them as well as when I travel.
How has IndieMe helped your business?
The moment I signed up last year I had a new gallery!
What advice do you have for new craft artists?
Don't price yourself out of the market at the onset of your career. 
What advice do you have for new craft galleries?
If you know your demographic your half way there. 

As far as buying, I do the best in galleries that have a good representation of my work. I have more reorders form them, as opposed to the buyer who who picks one of each series.

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