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Artist Spotlight: Michael Hudson

Artist Spotlight: Michael Hudson

Michael Hudson -Hudson Glass, Louisville, KY

Capturing the true beauty of color and light, Michael Hudson's art glass design shop, Hudson Glass, designs decorative and functional glass artwork. All of Hudson Glass collectible treasures are made in Kentucky, one by one, in the traditional method of handmade glass. Michael Hudson’s strong interest in the arts started when he was very young. He pursued an arts degree in college and graduated in May 2003 from Southern Illinois University Carbondale (S.I.U.C.) with a Bachelor of Fine Arts (B.F.A.) in Art and Design and a specialization in Glass Art. After, Michel returned home to Louisville, Kentucky in 2003 to work creating handmade glass artwork for various studios. Hudson Glass was created as a public access studio in 2009 and then was taken over by Michael and Paula Hudson in 2013 to become a private studio creating wholesale glass art.

Describe your work.
Michael’s artwork emphasizes color, light, and lines. Hudson Glass uses ancient techniques to create contemporary designs.

How did you get started in the crafts business?
Michael has always loved the arts, even from a very young age, and was first introduced to hot glass in college. He was instantly hooked by the thrill of the creation process. The heat, hot glass, speed, and teamwork, all needing to come together for a piece to be success, was the organized chaos fueling his love and desire to create.
  
How long have you been wholesaling?
Attending wholesale shows has been a part of Michael’s career since 2009. He has been wholesaling to local shops since 2003.
 
What percentage of your business is Wholesale? Retail? Commission, etc.?
Hudson Glass sells 70% wholesale, 20% retail and 10% commission.
  
What are your top 3 marketing methods for reaching new buyers?
Hudson Glass’ top three marketing methods for reaching new buyers has been attending Shows, IndieMe, and Direct Mail.
  
How has IndieMe helped your business?
While being fairly new to IndieMe, Hudson Glass has gained several new accounts over the past year. Michael feels the on-line catalog is a great way to attract buyers who typically won’t attend a show, or may only attend a few a year.
  
What advice do you have for new craft artists?
Michael’s advice - know your customer. Understand prior to marketing what types of business would best showcase and sell your work. After gaining this knowledge, your marketing becomes much easier.
  
What advice do you have for new craft galleries?
Michael believes communication between the artist and the client is key. Knowing what his clients are selling at their locations benefits everyone. He would prefer to replace slow selling items rather than his clients sit on inventory. Chatting with a client at a show once a year is not enough, so he encourages year-round open communication.

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