Artist Spotlight: Sandra Kaye

Artist Spotlight: Sandra Kaye

Sandra Kaye - Sandra Kaye Studios, Edmond,OK

Sandra Kaye's journey in art glass began in 1995 working in a production glass blowing and casting studio in Pennsylvania. After learning all aspects of the wholesale business of fine craft Sandra opened her own glass fusing studio in 2002 with the desire to enter the wholesale craft industry. Due to the near fatal death of her son caused by a drunk driver in 2004 Sandra put her dreams aside in order to care full time for his demanding medical needs. She stayed close to home and began building her client base, doing local shows and teaching the art of fused glass at a community art school.After years of perfecting her craft, in 2013 Sandra began a new journey in the wholesale markets after being chosen as a Niche Awards Finalist.

Describe your work.
The functional art glass that Sandra creates is intended to weave its way into everyday life; a reliable spoon rest by the coffee pot,a stunning sushi tray at the dinner table or a colorful set of drink stirs to share with friends during conversation. Art that beacons you to turn everyday moments into experiences of color, form, function and design. So drink your coffee In a cup by a local potter, tie your hair back with a handmade scarf and allow art to become a part of everyday living.

How did you get started in the crafts business?
Sandra started out as a quality controller and shipper at a local glass blowing and casting studio in 1995. During down times she started experimenting with scrap glass from the blowing studio and found her passion in fused glass. In 2002 Sandra opened her own studio and in 2004 began teaching the art of fused glass.

How long have you been wholesaling?
Sandra entered the wholesale markets in 2014 doing the Buyers Market of American Craft after being chosen as a Niche Awards Finalist in 2013 then began wholesaling thru the ACRE Show in 2016.
What are your top 3 marketing methods for reaching new buyers? Traveling to art festivals. Store front retail space in studio.

What percentage of your business is Wholesale? Retail? Commission, etc.?
Wholesale - 50%, Retail/Commissions - 25%, and Workshops/Classes - 25%.

How has IndieMe helped your business?
IndieMe has helped my business by putting me physically in front of the buyers. I am definitely a people person and do better face to face than over the phone!

What advice do you have for new craft artists?
My advice to new artists is to create product lines. Buyers love being able to offer a variety of sizes in a color palette and design that they like which offers a wider variety of price points for themselves and their customers. Plus it creates a nice collection to display together.

What advice do you have for new craft galleries?
Stay in touch with your artists. If something is selling out or doing well, let us know so we can add a reorder to our future production schedule for you. Just as well if something isn't moving for you. You know your customers, allow us to work with you to better suit your clients.

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