Retailer Spotlight: Eyetopia

Retailer Spotlight: Eyetopia

Paige Buscema, Leesburg, VA

Eyetopia, Inc - The Eye wear Vault was established in Fall of 2002 and celebrated 15 years in business in Fall 2017. Eyetopia, Inc is a luxury eye wear boutique that seamlessly combines the art of quality eye wear with beautiful crafted accessories, jewelry and unique gifts.

Square Feet of Retail Space 1000
Why did you decide to open a gallery? I am an optician by trade and a woman so I wanted a gallery that showcased eye wear as a luxury accessory alongside other beautiful crafted accessories, jewelry, handbags and unique gifts.

How many artists do you represent?
We represent many artists.

How do you promote your artists and your gallery?
We are an award winning business in the power center of Loudoun County which is a mecca for DC socialites and dignitaries. We have been featured in Washingtonian Magazine's Faces of Washington 2016,2017 and Modern Luxury DC Magazine Dynamic Women and Power Players 2016, 2017. We advertise locally and always "show off" on artist of the Season the third quarter of each year.

What type of merchandise is made in the U.S., Canada, Imported?
We sell jewelry, handbags, eye wear, clothing accessories and other small goods and gifts made in the good ole USA.

What trade shows do you attend?
We travel to NYC annually and occasionally can be found snooping around in Dallas, TX.

What attracts you to new merchandise?
We are all about color, quality and an eye for the unique but not quite frivolous.

Do you consign?
We occasionally take on local artists on consignment.

Do you sell online?
No, I like people to come in and touch and feel our products so to fully appreciate the quality mindedness of what we do.

What is your shopping routine on IndieMe?
I check IndieMe quarterly and purchase a couple of new product lines per year in addition to maintaining the relationships we have.

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
We are a destination business that draws clientele from 5 states around. We have lasted 15 years in business through repeat clients, local networking and word of mouth referrals.

What retail price point sells best?
With our IndieMe artists we find that a quality product under $150 is our best bet for quick sell through.

How is business? Any thoughts for the future of craft galleries?
Retail is tough. Business leaders need to stay engaged in their community, support their neighboring businesses and give back anywhere and when they can.

What advice do you have for new craft galleries?
Know your client and stay in touch is the key to success.

What advice do you have for new craft artists?
Know your client and stay in touch is the key to success.It really is that simple and that difficult all at the same time.

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