Retailer Spotlight: Venice Frame Shop

Retailer Spotlight: Venice Frame Shop

Kathleen Winder, Venice, FL

Final Touch Frame & Gallery is a Custom Picture Framing and a Fun Funky Functional Gift Gallery. The current owner, Kathleen Winder, joined the Final Touch Frame & Gallery family in 1994 and purchased the business in 1998. As a third-generation artist, and graduate of Ringling College of Art, her eye for art allows her to make expert recommendations for all of your framing needs.

Year Founded:

Square Feet of Retail Space:


Why did you decide to open a gallery?:

3rd Generation Artist. I grew up n the art show circuit but did not want to travel myself. I preferred a brick and mortar shop.

How do you promote your artists and your gallery?

Social media, Advertise in local mags and creative venues.

What type of merchandise is made in the U.S., Canada, Imported?

I prefer functional items and things that make me laugh. Imported items are limited to whimsical purses and a little bit of jewelry and Eangee's handmade gecko lamps. 85% or more of my store is Made in America. (Canada is N. America!)

What trade shows do you attend?

Philly and Orlando

What attracts you to new merchandise?

Color, price, usefulness.

Do you consign?


Do you sell online?

What is your shopping routine on IndieMe?
About once a month I'll see what is new and if anything catches my eye on the spot light email.

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
Local home owners are out largest buyer followed by tourists and house guests. No collectors. I tried the upscale gallery and it didn't work in my location.

What retail price point sells best?
Under $100

How is business? Any thoughts for the future of craft galleries?
Made in America will survive. The most important thing I found is that the items can't look easy to make. Anyone can string beads or fill a glass with gel candle wax. I found people taking pics to get ideas for themselves. Had to move to items that take specific skills and tools yet they have to be affordable. A contentious point is the artist also selling their items online. Even though they say they sell at a 2.5 mark up they actually don't. They sell it to me for $18 + shipping. They sell it on line for 35.99 with free shipping. Glass and pottery can be as much as an added 1.25 per item for me. I too have to allow for breakage and theft. If an artist if going to wholesale they need to keep it fair. My store costs me 4-5K a month to run. That does not include salaries or buying merchandise.

What advice do you have for new craft galleries?
Promote the AMERICAN MADE. Make sure your store looks different from the other stores. Go see what the other craft/gift shops are doing and make sure you don't do that or tweak it. Diversity is how we all survive. Stay on top of color trends.

What advice do you have for new craft artists?
I grew up on the art show circuit traveling with my parents in the 60s and 70s. Some things have been around forever. Do your research and make sure yours is really different. See what everyone else is doing with your medium and DON'T do that! Get your logo/stamp/name or something on each piece. Even it it is minuscule! That sometimes cinches the sale.

Showing 2 Comments

Jim Mazzotta

I couldn't agree more on on your comments about visitors attempting to photograph items to store on their phone. We stop it in it's tracks. We also dropped many artists who retail on the web and outdoor shows but also wholesale their work. Over the long run, many of them went of business trying to sell both ends of the candle so to speak. Prospective customers now just stand in the middle of the gallery blatantly looking up artists/prices on their phones to compare costs. We've also been in business since 1989 and have seen a lot of changes that don't bode well for craft galleries or retail in general.

9 months ago
Kristie Nerby

Beautiful spotlight on a wonderful retailer! Keep up the good work Kathleen!

last year

Comments are closed.

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