Artist Spotlight: Laughing Moon, LLC

Artist Spotlight: Laughing Moon, LLC

Terrie Floyd, San Diego, CA

Laughing Moon LLC has been a family business since 1967 connecting people to Terrie Floyd’s original art in the form of functional wall décor. To make a long story short I have been making things to sell incorporating my original art ever since 1967. When I met my husband Richard in 1970 he brought the whole picture together with his woodworking and artistic skills and we started our business. Our goal is to make you and your customers smile and connect with emotions and memories that have meaning.

Describe Your Work
We make one of a kind art as well as limited edition production pieces including wood pendulum clocks, jumping jack puppets and one of a kind hand painted hand carved wood fish and clocks. Our work includes many themes, nautical, food and wine, Cats, Dogs, Garden, Nature, Nursery Rhyme, literary, Christmas, Seasonal and Fantasy. Our work is designed to appeal and connect to all ages and hopefully touch that part of us that still holds the wonder of the child within.

How did you get started in the crafts business?
As a student at Immaculate Heart high school in Hollywood CA I was lucky enough to meet the celebrated artist Sister Corita Kent and was introduced to Folk art and kinetic art in one of her special classes. That was it for me I knew I wanted to make art that was fun as well as functional. As an art major at Mount St Mary’s college in Los Angeles CA. I had more fun cutting up my canvas and making puzzles and kinetic art out of my paintings then just framing and hanging a painting. In 1968 I began making Jack in the boxes, puzzles and Jumping Jack puppets and sold these at the original Renaissance Faire in CA. I met my partner Richard in 1970 he knew how to use a band saw and so began our long time partnership and marriage.

How long have you been wholesaling?
We have been selling wholesale since 1984 and through IndieMe/ since 2004.

What are your top 3 marketing methods for reaching new buyers?
# One is the use of the IndieMe online platform including print ads and online ad opportunities
# Two is Trade shows
# Three is social media

What percentage of your business is Wholesale? Retail? Commission, etc.?
Wholesale is 90% and 5 % is custom hand painted art and 5% is retail

How has IndieMe helped your business?
IndieMe had been the main reason we were able to build a wholesale business and enabled us to continue doing what we love. It’s also been a great vehicle for testing out and launching new designs. IndieMe has brought us the majority of our buyers over the last 14 years and more than anything it’s helped us to nurture longtime client relationships. IndieMe has been a great tool for communication with our buyers as well as our peers.

What advice do you have for new craft artists?
Be visible with the web, print advertising and as many shows as you can afford this is all an investment in building your business and your brand. Treat your customers as your friends and go out of your way to make sure they are satisfied as you build lasting relationships and above all be patient.

What advice do you have for new craft galleries?
I believe that in order for Handmade in America to thrive galleries should have work that is multi-generational and remember that babies and grandchildren will be the future American Craft buyers so include them. Try to get to know the artists that you represent and have them tell you their stories as this will also help you sell the work. Remember that not every potential customer will share your taste so don’t be afraid to experiment. Your Artists are often an invaluable source of how and why their work sells so don’t be afraid to ask them for their advice and opinions on display and sales tip.

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