Artist Spotlight: Maverick Objects

Artist Spotlight: Maverick Objects

Val Talbert, Charleroi, PA

Val Talbert is the creator behind Maverick Objects. Maverick Objects is a modern bohemian jewelry company that melds raw stones and metal to create stunning artistic designs. She works out of her home studio located in the outskirts of Pittsburgh, Pa. She has been designing jewelry for over a decade now, since she was 13.

Describe Your Work

Our work & process is inspired by minerals & materials we use. We cut and polish all of our stones that we extract in mines around the world. We create our work to capture the organic nature of the stone in order to conserve the the unique textures, colors and and imperfections. We hand fabricate all of our designs, so no two are identical. Each design will have its own distinctive look. We create our pieces to be minimalistic to keep the focus on the stones in the designs. Our pieces highlight the beauty of raw minerals. By mining our own stones, we are ensuring that each piece contains only ethically sourced and conflict free stones for our customers. We also are able to give a little history and story behind each stone used in our pieces. We believe in doing the majority of our own production and preparation work because we want to ensure we are giving our customers the highest quality work.

How did you get started in the crafts business?

I started when I was 6! My parents took me on my first recreational mining trip at that age and that is how I developed my love for nature and minerals. At the age of 13, I took my first metal smith class and continued to take part in a variety of workshops and classes to gain new skills in the jewelry industry. When creating Maverick Objects, I melded my two passions - metal & raw stones - together to create modern bohemian looks.

How long have you been wholesaling?
I have been wholesaling for only one year.

What are your top 3 marketing methods for reaching new buyers?

The three main techniques that I use for attracting new buyers is sending samples to stores, emailing my line sheets and catalogs and setting up buyer. meetings with stores in my region.

What percentage of your business is Wholesale? Retail? Commission, etc.?

My business is currently 40% wholesale and 60% retail. I hope to grow my wholesale percentage by at least 10% in 2019

How has IndieMe helped your business?

Indieme has helped me reach a whole new market of buyers and allows me to showcase my product line to a wider marker. They also offer marketing opportunities that I would normally not have access to.

What advice do you have for new craft artists?

My advice to new artists to follow your passion. The first step to success is believing in yourself and loving what you do. This is the driving force behind growing your brand.

What advice do you have for new craft galleries?

My advice to galleries is get to know the story behind the work of the artist so you can relay that story to your customers. Customers are more likely to purchase something if there is a personal connection. Also keep in contact with your vendors, let them know what is selling and what is not. This not only helps us, but it also helps you!

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