Artist Spotlight: Mc Cavitt Designs, LLC

Artist Spotlight: Mc Cavitt Designs, LLC

Donna McCavitt started making clay animals with her best friend Susan, when they discovered red clay for the yard made great lasting figurines. Donna was intrigued by the way her mom from Sicily put together colors and her use of fabric. This color sense lives on in all the work of McCavitt Designs. McCavitt Designs started after leaving Dan River, Inc. in1982. It was originally a custom hand painted/flat-bed screen fabric design business that included custom rug designs and weaving. The business changes focus in 2002, when McCavitt Designs owned Moonstone Studio & Gallery in Wisconsin, and popularity grew for the hand built ceramic Fish Rattles and other hand built pieces. Throughout the history of McCavitt Designs, color and design has always been the forefront of the business.

Describe Your Work

Fun and whimsical hand built ceramics that embraces the wonder of Nature and the connection we have for the creatures in it.

How did you get started in the crafts business?

I had not turned 21 yet when I started my Color Stylist job for Dan River, when the thought of being in NYC was a dream come true. The printing plant I was assigned to was in Chickamauga, Georgia, which going back and forth between NYC and that small town, become a bit overwhelming. So, I went back to where my folks were living, Birmingham, Alabama, and I bought myself a small house on the South Side and started working freelance for Interior Design firms.

How long have you been wholesaling?

I have been wholesaling since the day I started my cottage fabric design studio in 1982.

What percentage of your business is Wholesale? Retail? Commission, etc.?

About 99% wholesale, since I rarely do retail shows now. I am always open to Commissions.

What are your top 3 marketing methods for reaching new buyers?

Sending out post card invitations to my shows, sending samples to prospective shops, and connecting with my customers via phone and email using a more personal and friend-like way.

How has IndieMe helped your business?

I started as a buyer through when I was in Wisconsin, then gradually transitioned to be a wholesale artist in IndieMe. The ads and Buyers Guide are really helpful. My older clients still like the printed Buyers Guides because it is something to hold onto and alleviates the issues of not being a computer aficionado.

What advice do you have for new craft galleries?

In your business plan, spell out your focus for your gallery, keeping it simple, and stick by your focus. Too many focuses are confusing. And at first, have at least 2-4 "openings" for new works and make the customer experience inviting and friendly.

What advice do you have for new craft artists?

Always remember your focus and keep your Branding concise.

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